TRAIN THE HUMAN - FOUNDATIONAL AND ADVANCED COACHING

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This is where you become dangerous in the room, not just certified on paper.

• Programming — how to actually write and adjust a program for the client in front of you, live. This might be the single most important skill in the entire course. Everything else is worthless if you can't do this.
• Client profiling, real assessment, and setting KPIs — the diagnostic skill most trainers never get taught
• Developing strength, power, and speed in general population and athletic clients alike
• Kettlebell technique from the ground up ; swing variations, beginner teaching progressions, clean and snatch instruction, squat/deadlift/press progression, movement prep
• Advanced Olympic lifts, high-level plyometrics, and sprinting layered on top
• The pain conversation — yellow flags, red flags, exactly when to refer out — practiced live, in pairs, with real return-to-play case studies

TRAIN THE MIND

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Before the business work starts, you define what it means to coach — on purpose, in writing, not left to assumption:

• Connection, trust, belief, vision, behavior change — and how you actually manage a client's stress, not just their program
• The life and training principles that hold up under pressure — process over outcome, simplicity over complexity, patience, controlling the controllables
• The research behind lasting change — fixed vs. growth mindset, identity-based habits, why consistency beats intensity
• A written purpose statement and daily-preparation audit — not a feeling, a document you can point to

This is the credibility layer everything else stands on: you can't do the honest work of building a business until you've done the honest work of defining who you're building it as.

BUILD THE BUSINESS 

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Throughout the program you build the actual business behind your coaching, not as an afterthought bolted onto the end, but as roughly half the total curriculum, taught with the same rigor as the physical training:

• Know Your Numbers — build a real, working P&L: revenue vs. expenses, fixed vs. variable, the three movements of money (earning, saving, investing), and an audit that finds the dead money you're already leaking — unused subscriptions, unfinished courses, underpriced clients
• Building the back end — assemble your financial support team (bookkeeper, accountant, investment advisor), review your actual QuickBooks data, and learn the push-or-pivot test for deciding which revenue stream deserves more investment and which deserves a cut
• Saving & investing — a real savings-target formula (revenue minus expenses minus taxes equals what's left to automate), a 3–6 month emergency fund target, and a first move into Roth IRA / SEP-IRA / Solo 401(k) — building wealth, not just training income
• Building an offer — Hunter's own two-stage playbook, taught directly: map your real opportunities, then package and price a real offer using his five pricing inputs (per-hour cost, market value, competition, demand, experience) — not a guess at what feels fair
• Marketing and launch — build your audience with real content, get raised hands from your own people before you ever launch, then make the ask — taught as diagnosing what a prospect needs, never as a script or a pitch