I’m going to work with six coaches to become sharper, more complete coaches and build a coaching business that does not depend on them being in the room.

Our goal is simple:

Get KBCU certified.

Build a real coaching offer.

Land your first paying client.

All in 12 weeks.

Better coaching. More leverage. And more options.

Applications close on DATE at TIME, or as soon as all six spots are filled.

The next intake begins on [START DATE].

You’ve already built something real.

You know how to coach.

Your clients trust you.

Your income may even be fine.

The problem is that everything still depends on you being in the room.

If you don’t show up, you don’t get paid.

Taking time off costs you money.

And every year starts to look suspiciously like the one before it.

You’re not failing.

You’re capped.

KBCU Certification is built to help you become a sharper, more complete coach and turn what you already know into a business that gives you more options.

You can use it to build a second revenue stream, grow the one you already have, launch an online offer, or scale in person through small group training.

This program does not assume you want to move everything online.

It helps you build an offer that relies less on your hours, whichever model makes the most sense for you.

I’ve spent years coaching coaches, building kettlebell systems, and helping trainers become better at the craft and smarter about the business behind it.

This is not another certification that gives you more information and sends you home with a badge.

We’re going to sharpen your coaching, build the offer, and help you get it paid.

 

Here is how it works.

Phase 1: Build Elite Coaching Skill

You’ll learn how to read any client more quickly, build custom programs that get results, and coach kettlebell training for the person in front of you.

You’ll sharpen your coaching eye, strengthen your programming, and stop leaning on generic templates.

You’ll also begin the shift from trainer to business owner, so the skill you’re building has somewhere useful to go.

By the end of Week 4, you’ll be able to assess a client, make clearer programming decisions, and coach the person in front of you with far less guesswork.

That’s Phase 1.

Four weeks of sharpening your eye, upgrading your programming, and becoming more confident in the decisions you make with every client.

Phase 2: Become the Go-To Coach

You’ll deepen your coaching across power movements, the force-velocity curve, plyometrics, and working with clients in pain.

So you can coach a wider range of people, solve harder problems, and become the coach clients do not want to replace.

You’ll also learn the business fundamentals behind the coaching, including financial literacy, operations, and how to understand your numbers.

So you can see what is working, what is costing you, and where the next opportunity sits.

By the end of Week 8, you’ll be a more complete coach with a clearer view of the business behind your work.

So in phase 2, you become the coach who can handle harder cases, solve bigger problems, and understand the business behind the work.

Phase 3: Turn Your Skill Into Revenue

You’ll turn what you know into a real, priced offer.

You’ll build the offer, shape the product, price it properly, and create the financial model behind it.

So you know exactly what you’re selling, who it is for, and why the numbers work.

Then you’ll learn how to get seen through social media and email, put the full business together, and present it clearly.

So you can launch something real instead of leaving with another certificate and a folder full of notes.

By the end of Week 12, you’ll be KBCU certified, your offer will be launched, and the goal is to have your first paying client on it.

That’s Phase 3.

You build the offer, price it properly, take it to market, and work toward landing your first paying client.

Here’s what it looks like inside

• A private 1:1 strategy call with Hunter, so you start with a clear plan for your coaching, offer, and business.
• One live group training session every Wednesday at 11am PT or 2pm ET, so you can build the skill and judgment behind the certification with direct support.
• One live 30-minute Chalk Talk every Sunday at 8am PT or 11am ET, so you can ask questions, sharpen the week’s lesson, and keep moving.
• Two programmed homework sessions each week inside TrainHeroic, so the learning becomes real coaching reps instead of staying stuck in your notes.
• Full access to the KBCU curriculum and modules, so you can develop your coaching, understand the business behind it, and build an offer people can buy.
• Business mentorship throughout, so you can make smarter decisions about your numbers, pricing, delivery, and growth.
• Mental performance and mindset coaching, so you can keep moving when the work gets uncomfortable or unfamiliar.

Expect roughly two to three hours of work each week outside the live calls.

You’re not just attending.

You’re building your coaching skill, your offer, and your business week by week.

We want this to work for you.

So if you show up, do the work, and the offer you build has not landed a paying client by the end of Week 12, you do not get cut off.

You stay in the room free for one more 12-week cycle.

If you are still not there at the end of that cycle, Hunter will sit down with you for a final 1:1 diagnostic and work out exactly what is getting in the way.

Do the work, and we will not leave you stranded halfway to the result.

We’ve made it simple to get started.

It is $3,250 paid in full.

Or three monthly payments of $1,150.

One paying client may cover a meaningful part of the investment.

The bigger goal is to leave with an offer you can keep selling long after the 12 weeks are over.

Here’s what a good fit looks like

This is a strong fit if you...

• Already know how to coach and want to become exceptional at it.
• Want more confidence in your kettlebell coaching, backed by a certification you have earned.
• Want to become the coach people trust with harder cases and more complex clients.
• Want to turn what you already know into a second revenue stream, or grow the one you already have.
• Want to build online, scale through small group training, or create a business that depends less on your time.
• Are willing to look honestly at your numbers and make better business decisions.
• Will show up, do the work between calls, and use the feedback you get.
• Want a real business outcome, not just another certificate for the wall.

And you’ll probably fit right in if you care more about getting better than looking clever.

This is probably not for you if you...

• Are only chasing CEUs.
• Want the certificate without doing the reps.
• Are not willing to look honestly at your current numbers.
• Plan to disappear between sessions and catch up later.
• Want someone else to build the offer or business for you.
• Are brand new to coaching and have not yet built real experience with clients.
• Want quick attention without doing the quieter work behind the scenes.

We kick off on [START DATE].

Applications close on [DATE] at [TIME ZONE], or when all six spots are filled.

So if this sounds like you:

Step 1. Apply for one of the six places in the next KBCU Certification intake.

Step 2. Hunter will review your application and follow up with the next step.

Step 3. If it is a fit, you’ll enroll, book your 1:1 strategy call, and get ready for kickoff.

P.S. Once this intake is full, the next opening is the following month.